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Madlene Schafir

Snr. Product Designer

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I specialize in designing digital products that are visually compelling and shaped by real human needs.
Let’s create experiences that matter, both for your users and your bottom line.

Portfolio

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About

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Senior product Designer

Hi, my name is Madlene and I have 10+ years of experience in helping businesses and startups design digital products that are visually compelling and shaped by real human needs. By understanding what users think and need, I create intuitive, engaging interfaces that solve real problems, drive satisfaction, and deliver measurable outcomes like higher conversions and revenue.

From research and concept development to market-ready solutions, I guide the entire product design lifecycle. My goal is to turn complex ideas into seamless, user-friendly experiences that fuel business growth in the digital world.

Design Process

Every product has its own goals, users, and challenges and every client brings different resources and priorities. My process adapts to fit each project, but it usually follows a familiar rhythm.
1. Understanding the Problem
Great design starts with understanding. I begin by speaking with the people involved - stakeholders, users, and team members - to see the full picture. Through workshops, UX audits, and research, I assess the current state and identify where design can create the most impact. User interviews and testing help ground every decision in real insight.
2. Defining the Direction
Together we define goals, priorities, and success criteria - aligning user needs with business objectives and setting a clear design direction.
3. Designing and Validating
I move from prototyping and UX design into UI design, exploring how ideas take shape visually and functionally. Feedback loops and user testing ensure the product feels intuitive and effective.
4. Delivering and Evolving
Once designs are validated, I prepare production-ready deliverables and collaborate during implementation. After launch, I help teams iterate, because every great product continues to evolve.

Resume

Freelance Product Designer (2015 - Current)

MA S Design

Responsible for the entire product design process: From research and ideation to prototyping and final implementation.
Develop user-centered designs that prioritize both usability and visual appeal, ensuring alignment with UX accessibility guidelines, user needs, and business objectives.

Art Director (2015)

EDDB - ErnteDank Die Brandenburgs - Advertising Agency

Overseeing the visual style and creative direction of campaigns and brand projects, ensuring consistency across all visual touchpoints. Developing and presenting creative concepts. Ensuring all creative outputs align with client objectives, target audience insights, and overall brand strategy.

Communication Designer (2013 - 2015)

WITTE Projektmanagement GmbH

Defining requirements, visualizing, and creating graphics, including illustrations, logos, and photos. Creating intuitive, user-centered designs that balance functionality and aesthetics.

UX / UI Designer (2017 - 2019)

Freelance

Creating intuitive, user-centered designs that balance functionality and aesthetics. Designing and developing mobile native apps, responsive websites and software.

Media Design B.A. (2009 - 2012)

Media Design Hochschule für Design und Informatik (MD.H), Berlin

My degree program focused on Communication Design in the first half and specialized in UX/UI Design in the second half.

Business Administration (2009)

Interdisciplinary Center (IDC), Herzliya

My program focused on how organizations operate and are managed, covering areas such as finance, marketing, operations, and strategy.

Business Administration (2006 - 2008)

Humboldt Universität (HU), Berlin

My program focused on how organizations operate and are managed, covering areas such as finance, marketing, operations, and strategy.

Figma
92%
ADOBE XD
80%
FRAMER
75%
HTML
75%
CSS
75%
JAVASCRIPT
37%
HelloFresh_Logo_2020

Hello Fresh

Senior Product Designer

2024 - 2025

Senior Product Designer - Collaborated with Growth and Active Journey teams on UX improvements for Payment, Meal Selection, and Conversion Communication, driving higher user engagement and retention.

GLS_Logo_2021

GLS

Digital Art Director

2024

Collaborated closely with the Marketing team to design campaign materials, landing pages, and digital assets, ensuring consistent brand communication and stronger customer engagement.

GYG-LOGO

GetYourGuide

Senior Product Designer

2022 - 2024

Improved the supplier portal by designing new funnel features, introducing an insights tool, and redesigning navigation and guidance flows to make the platform more intuitive.

Logo-Checkturio

KubikX / Checktur.io

Lead Product Designer

2021 - 2022

Designed Checkturio, an AI-based vehicle documentation tool that simplifies and automates fleet operations.

IS24-logo

ImmobilienScout24

Senior Product Designer

2020 - 2021

Worked on tools and features that support users throughout their home financing process, improving clarity and decision-making within the platform.

idealo-logo

idealo

Senior Product Designer

2020

Developed a user flow and modern design compatible with the new CMS, utilizing the existing design system and creating a new illustration set that complements the existing one.

kollex-logo

kollex

Web Designer

2019

Designed corporate website that provides all necessary context and data for the entire client range.

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Coya Insurance

Digital Marketing Designer

2019

Collaborated closely with the Marketing team to design campaign materials, landing pages, and digital assets, ensuring consistent brand communication and stronger customer engagement.

IS24-logo

ImmobilienScout24

Product Designer

2018 - 2019

Worked on tools and features that support users throughout their home financing process, improving clarity and decision-making within the platform.

wvh-logo

Wir von Hier - Digitalprojekt 2

Product Designer

2019

Designed features for a social app enabling neighbors to share tips, collaborate, and rediscover their local community.

mila-logo

Mila

UX / UI & Marketing Designer

2017 - 2019

Worked on a service booking app that allowed users to request technical support and on-site installations, improving the booking flow and overall user experience.engagement.

cgn-logo

CompuGroup Medical CGM

Product Designer

2017

Worked on a health insurance–linked app that helps users manage their medical history, records, and medication, and redesigned a doctor search tool.

IS24-logo

ImmobilienScout24

Product Designer

2016 - 2017

Worked on Commercial real estate features, improving the experience for users searching, evaluating, and listing business properties.

idealo-logo

EDDB Erntedank Die Brandenburgs

Art Director

2015

Developed and executed full advertising campaigns for clients including AOK Nordost, Quartier 206, and Netto.

witte

WITTE Projektmanagement

CommunicationDesigner

2013 - 2015

Served as the lead designer for both print and digital materials, ensuring a consistent visual identity across all brand touchpoints.

expecatre-logo

expectare

UX/UI Designer

2012 - 2013

Created intuitive, user-centered designs that balanced functionality with a clear and engaging visual language.

pocketweb

pocketweb

UX/UI Designer

2011 - 2013

Designed and developed mobile native apps and responsive website

Service

01 UX Strategy
I align user needs with business objectives to define a clear product direction. Strong strategy prevents misalignment and costly redesigns.
02 UX Research & Discovery
I uncover user needs through research and validation. This ensures design decisions are grounded in real insights and aligned with business goals.
03 Conversion Optimization
I optimize key user journeys to improve engagement and increase conversions. Every improvement is tied to measurable results.
04 Testing & Validation
I test designs with real users to identify friction and validate assumptions. This ensures the product is intuitive and launch-ready.
05 Wireframing
I structure content and user flows to create intuitive experiences. Wireframes act as the blueprint for effective design.
06 Prototyping
I create interactive prototypes to visualize ideas before development. This speeds up decisions and reduces risk.
07 UI Design
I design modern, scalable interfaces that balance aesthetics and usability. Every detail supports clarity and brand consistency.
08 Design System
I build scalable design systems with reusable components and clear guidelines. This ensures consistency and long-term efficiency.

Testimonials

I worked with Madlene for ~18 months in GetYourGuide and it's been a true pleasure. Firstly, I'd like to comment on her collaboration skills. She was able to collaborate effectively and deliver results with any stakeholder or colleague. She has clear communication skills, is able to give and deliver feedback, which makes it super easy to progress on a topic. She is also a quick learner, and was able to act on feedback very quickly, when feedback was right.
Milica Ilić - GetYourGuide
I am pleased to recommend Madlene for any team looking for a highly skilled graphic designer. Having worked with Madlene on several projects, including UX design, brand creation, and various graphic design tasks, I've been consistently impressed with her ability to deliver high-quality work swiftly and efficiently. Madlene stands out for her pragmatic approach to design. She tackles projects with a clear understanding of the end goal, making decisions that lead to practical and effective solutions.
Anastasia Albert - B2B Pratitioners
Having worked with Madlene on several different projects in various set-ups, I can deeply recommend working with her and finding out for yourself why she is a definite win for your project, product and for your whole organization. Not only is she bringing a broad but really detailed skill set, but what stands out on top of that, is her work ethics and high level of creativity paired up with a "can do" mindset!
Gerrit Scott-Reger - Growth-Focused Digital Marketing Leader
Es hat sehr viel Spaß gemacht mit Madlene zusammen zu arbeiten. Sie hat eine außerordentlich freundliche Art und begreift sofort, wie man sich bestimmte Dinge vorstellt. Die Ergebnisse waren immer wie vereinbart und wurden zum vereinbarten Termin geliefert. Ich würde mich sehr freuen, wenn wir in Zukunft wieder zusammen arbeiten würden.
Christian Gröger - CompuGroup medical (CGM)

Contact

  • LinkedIN

Madlene Schafir

  • Email

m.schafir@MASdesign.de